Sponsorship and Advertising Opportunities

July 2011, the Fantasia International Film Festival will celebrate its 15th year. Since its first edition, the festival‘s ever-growing popularity has attracted the attention of the international film industry alongside legions of attendees from across the world. The festival is now established as one of the leaders when it comes to international genre cinema, thanks to its distinct programming, its ever-increasing attendance rates and its prominent media coverage. Since its beginning, the festival has attracted over a million spectators with its unique, creative and rousing approach. Because it is emblematic of its era and of the interests of film-lovers, our festival is undeniably a cultural, economic and touristic success, thanks to our clientele.

• An innovative concept and programming;
• A strategic niche that differentiates it from other Québec and Canadian film festivals;
• A popular competition and prestigious juries;
• A website with 1,053,000 page views by 127,000 unique visitors in July 2010 alone;
• A varied national media plan;
• A distinctive marketing approach;
• Solid support and interest from the media and the international film industry.

Sponsorship of this festival was a great way for SCENE to reach movie lovers in Quebec. SCENE members really responded to the unique rewards and special offers that Fantasia provided.

Erin Smith – Marketing Manager, SCENE LP

Audience Demographics

Our 2010 Edition at a Glance

• 105,000 festival-goers
• 20 days of programming
• 370 films (146 feature films and 224 shorts) from 31 countries
• 90 feature-film premieres
• 126 local shorts
• Eight master classes and conferences
• 10 outdoor screenings
• Spotlights on Serbian and South Korean cinema
• Lifetime achievement awards given to Ken Russell and animation masters Don Bluth & Gary Goldman
• 85 international guests (actors, filmmakers and producers)
• Nearly 300 journalists
• 45 industry representatives (distributors, studio representatives and festival programmers)
• Some 150 local filmmakers
• 26 jury members in 6 official competitions
• Three retrospectives and one thematic exhibit presented at la Cinémathèque Québécoise

Sponsoring a festival such as Fantasia gives us an opportunity to celebrate the innovative spirit of the films presented while associating our products to a dynamic and festive event.

PEPSI Canada

Sponsorship Opportunities

The Fantasia film festival offers an unprecedented promotional opportunity for reaching loyal, enthusiastic, educated adult consumers. This powerful and unique opportunity guarantees high visibility, not only among Fantasia’s large and sought-after audience but also through a targeted provincial and national advertising campaign (a confirmed $600,000 value).

Our Marketing Director will work closely with your company to provide tailor-made sponsorship options to suit your objectives and your budget, giving you maximum impact.

• Prominent visibility reaching more than 3 million young Canadians with a media blitz including television spots, a strong Internet presence, subway and bus shelter posters and a high-profile print campaign;
• Logo placement on the cover of our program guides on sale across the province, notably through SuperClub Vidéotron and HMV
• Advertisements strategically placed in our program guide
• Your ad on our free complimentary DVD included with each program guide
• The privilege of sponsoring specific films
• Commercials on our big screens before selected films
• Logo placement on our transit advertising campaign in the Montreal subway system and strategically located in some 50 bus shelters across downtown Montreal
• Visibility and links on our Web site
• VIP passes and tickets to Fantasia for your clients and/or employees
• Your logo on our eye-catching, full-colour banner, located in the centre of downtown Montreal
• The possibility of realizing promotional activities during the event, such as distribution of flyers and handing out of promotional articles in film line-ups

HMV Sponsorship

HMV is an important CD, DVD and book retailers. Because the music industry has encountered piracy and download problems in recent years, the company decided to dedicate an important part of its business to DVD sales. Well established in popular culture, HMV wishes to let film lovers know that its various stores offer a wide selection of genre and repertory cinema.

Since 2007, the company uses our festival as a communication platform to help further and improve HMV’s positioning with film fans. HMV also stimulates sales by organizing successful targeted promotions that showcase the quality and the diversity of its products. Not only were these promotions hugely successful, they also gave the festival a great visibility in stores.

Scene Sponsorship

SCENE is the first and only movie-entertainment rewards program in Canada. It is a partnership between Scotiabank and Cineplex Entertainment. The program lets members turn movie-going and banking transactions into free movie tickets and more. Members not only receive everyday savings on their concession purchases at Cineplex Entertainment theatres but are also eligible for exclusive rewards and contests.

During the winter of 2010, SCENE contacted Fantasia’s organizers to help develop its reputation with cinephiles while offering rewards and privileges to its members, and widening its reach beyond Scotia Bank and Cineplex Entertainment clients. In addition to providing visibility to the sponsor, Fantasia offered exclusive benefits to current members and helped SCENE recruit new members on site during the festival.

DUSK CHANNEL Sponsorship

From 2001 to 2009, SCREAM Channel was a specialized television channel from the Corus Entertainment group. On September 9th, 2009, SCREAM became DUSK, a new channel specializing in thrillers and supernatural films. This new name also brought forth numerous changes in terms of programming, including offering more shows and films that target a wider audience.

Firmly established in English Canada, the channel’s programmers wish to further develop the Québec market while promoting its programming to a clientele of adult cinephiles. Our many communication and promotional tools helped DUSK to do so by increasing their visibility (print ads in our program, publicity on our promotional DVD and screened before certain films), by allowing them to sponsor the official opening party and by organizing promotional activities on site during the festival.

Advertising Opportunities

Fantasia’s official program is composed of more than 350 color pages printed on glossy paper. In 2010, more than 115 advertisers and sponsors, many of which have been with us since the earliest edition, have taken advantage of this advertising opportunity. The program is on sale for $5.00 (suggested retail price) throughout Québec, available in chains such as HMV and SuperClub Vidéotron, and includes a DVD of the trailers of films presented during the festival as well as our sponsors’ publicity spots.

Our collaboration with the festival Fantasia allowed us to reach a new clientele, to manage an effective promotion in our stores throughout the province and to solidify our relation with several distributors.

HMV

2010 Fantasia Sponsors & Partners

Lead Sponsor

SCENE

Associate Sponsors

Ubisoft Divertissement and Sympatico.ca

Governmental Partners

Téléfilm Canada, Sodec, Ministère de la Culture, des Communications et de la Condition féminine, Ministère des Affaires municipales, des Régions et de l'Occupation du territoire, Tourisme Québec, Bureau des festivals et des événements culturels de la ville de Montréal, Tourisme Montréal and le Conseil des Arts de Montréal

Partner Sponsors

Admission Anchor Bay Canada/Starz Entertainment, ARRQ, Agence BOS, Les Brasseries McAuslan, Bureau du cinéma et de la télévision de Montréal, Burger King, Ciné-Asie, Cinémathèque Québécoise, Club 1234, Coiteux Hyundai, Concept Audio Visuel, le Consulat coréen à Montréal, Dare to Care records, Entreprise Vidéo Service, Globex Courrier International, Guru, HMV, Hong Kong Economic and Trade Office (Canada), Image Folies, Irish Embassy, Jet Films, Korean Film Council, Mel Hoppenheim School of Cinema, Messenger Plus! Live, Ottawa International Film Festival, PepsiCo Breuvages Canada, la Place des Arts, Plank, Roland Keyboard, le Saphir, SARTEC, Scion (division of Toyota), Semantikos, la Société des arts technologiques (SAT), Spira Films, STM, Studio Em Dash, SuperClub Vidéotron, Umen Digital and Warner Home Video

Media Partners

ARTV, CBS Affichage, CJLO, Coco Magazine, Dusk Channel, NewAd, Nite Life, MusiquePlus, Panorama Cinéma, STM, Métromédia, Megapose, Québec Shooting Guide, RDI, Rue Morgue Magazine, Sundance Channel, Twitch.net and Z Télé.

The most important and prestigious genre film festival on this continent.

QUENTIN TARANTINO

One of Canada’s hottest film events.

VARIETY

One of the most exciting genre film festivals in the world.

PREMIÈRE

Fantasia leads with a cutting edge.

THE GAZETTE

The festival’s eclecticism and its twenty-odd days of screenings is sure to satisfy genre film enthusiasts.

LA PRESSE

This is what I look forward to in the summer. Fantasia is it for me. It's the only festival I ever went to as a fan.

JAY BARUCHEL

Fantasia’s attendance rate makes it Montreal’s most important festival and this is an undeniable fact.

24 IMAGES

With the thousands of films presented since its beginnings, the Fantasia festival plays an essential role when it comes to Montreal’s identity, making it a gateway to the world.

L’ÉCRAN FANTASTIQUE

Audience enthusiasm and curiosity is evidenced by a record number of sold-out screenings and ever-growing attendance numbers.

TWITCH.NET

Congratulations to Fantasia’s organizers. They have succeeded in making this the biggest festival of its kind in North America. Our city’s renown as a cultural metropolis continues to grow thanks to the efforts of such dedicated individuals.

GÉRALD TREMBLAY, MAYOR OF MONTRÉAL